CLIENT: Bethel College Admission
GOAL: Balance a new brand, images, and the right feel for a high school audience while presenting a huge amount of information. SOLUTION: By utilizing bold, high-contrast brand elements, information could be segmented and connected visually without being overwhelming. Images that focused on interaction and community helped reinforce the Bethel brand and break up content.
CLIENT: Mission 242
GOAL: Create a brand that clearly communicated the purpose of Mission 242 and connected deeply with potential donors.
SOLUTION: The lamp post and leaves created a clear metaphor for the intent of the project: urban renewal and growth. A bright color palette and textures created a welcoming and informal look.
CLIENT: Hillsboro Free Press
GOAL: Present thousands of news articles in an organized way that aligns with the client's brand and still allows for lots of ad spaces.
SOLUTION: Building on the existing CMS (Joomla), we crafted a template that presented site elements in priority that the client needed. Since the Hillsboro Free Press is primarily supported by advertising revenue, a heavier than normal emphasis on ads was applied.
CLIENT: Bethel College
GOAL: Align with new institutional marketing priorities and allow users to select who they are to serve better content.
SOLUTION: Esau Creative worked with the cabinet to create a site template that was organized directly from institutional priorities. A clean, bright design brought much more clarity to site navigation.
CLIENT: Meg Esau Photography
GOAL: Capture the spirit of the experience of working with Meg Esau Photography AND include a specific and meaningful graphic.
SOLUTION: The bird graphic is a tattoo Meg has on her arm. The style is very distinct and compelling. So the colors and style of the other elements in the logo revolve around the tattoo art.
CLIENT: Bethel College
GOAL: Create a new, clean design that aligned with the new Spirited Connections brand campaign without leaving the photo-driven aesthetic of the old magazine behind.
SOLUTION: The Bethel College Alumni Magazine was reimagined front to back to be bold and simple. The magazine was given unique elements of its own as well as sharing some of the Spirited Connections brand elements. The result was a great balance of old and new.